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Unmarketing: AEM on Tour

amoores Icon Posted by Anne Elizabeth Moore

October 29th, 2007


I’m going on tour with my new book about the corporate infiltration of the cultural underground, Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity. I currently have dates in Chicago and on the East Coast through November, see below for times, locations, and related happenings. Come on out! The fun starts Sunday in Chicago.


p.s. I’m also going to—and raising funds to go to—Cambodia on this incredibly cool residency program for women leaders. Read more about it here and donate if you can! PayPal direct to me or send checks directly to the Harpswell Foundation, all links on the blog.

Dear Target Demographic,

Sponsorships got you down? Lackluster branding no longer giving you the thrill it once did? Psyched to join the revolution . . . the shopping revolution? Did the murky stench of corporate advertising upset the partygoers at your last soiree? Confused about which big business best correlates with your lifestyle? Can’t get rid of those greasy stains since that last meeting with the major label A&R rep? Want to sell out, but not quite sure where to turn?

Well, the good people behind Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity can help: Just attend one of these focus groups now forming in your area. All events are free of charge and start at 7 p.m. unless otherwise indicated. Also, be sure not to miss our exciting co-promotional opportunities listed below.

Marketing the Unmarketable: The Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity Release Party
4 Nov: Chicago IL, The Hideout (1354 W. Wabansia, www.hideoutchicago.com)
7:30 doors, 8 p.m. start, $5 Suggested donation (to cover the sound person!)
Anne Elizabeth Moore will read from Unmarketable. Opening acts Betsy Crane, Richard Fox, Mairead Case, Anne Glickman and Jennifer Brandel, and others have some disgusting but strangely appealing offers you do NOT want to miss out on. Plus: Dance party with DJ Matt IRAC*.

*from the Thursday morning WLUW 88.7 FM show, Indie Rock Alarm Clock. And not from the misunderstood war-torn nation of Irac, or anything.


Geneva, NY: 6 Nov
Hobart and William Smith Colleges (details TBA)
Slide talk

Geneva, NY: 7 Nov (3-5 p.m.)
Hobart and William Smith Colleges (details TBA)
Zine-making workshop

Troy, NY: 8 Nov
The Sanctuary for Independent Media (3361 6th Avenue, www.thesanctuaryforindependentmedia.org)
$10 sugg/$5 student/low income
Slide talk

ALSO: The Five And Under Art & Information Tradeshow
6-7 p.m., the Sanctuary for Independent Media
Local artists, writers, zinesters, media magicians, mystery musicians and mad scientists come and trade their wares (barter or sale under $5): collages, comics, crafts, posters, patches, postcards, photos, videos, recordings, jewelry, zines, mix CDs, bootleg DVDs, etc, etc… email workshops@thesanctuaryforindependentmedia.org to participate

Providence RI: 9 Nov (5 p.m. start)
AS 220 (115 Empire St, www.as220.org)

Boston MA: 10 Nov (5 p..m. start)
The Lucy Parsons Center (549 Columbus Ave., 617-267-6272 lucyparsons.org, co-presented with the Center for New Words)

Philadelphia PA: 11 Nov (6 p.m. start)
Robins Bookstore (108 S. 13th Street, www.robinsbookstore.com)

Baltimore MD: 12 Nov
Red Emmas (800 St. Paul street, www.redemmas.org)

Washington DC: 13 Nov
Red Onion Books and Records (1901 18th St NWWashington, DC 20009 www.redonionrecordsandbooks.com, 202.986.2718

Brooklyn, NY: 14 Nov
Ad Hoc Arts (49 Bogart Street Unit 1G, Buzzer 22, http://adhocart.org)
Slide talk

Rosendale, NY: 15 Nov
no_space (449 Main Street, 845.658.9709, www.no-space.com)
Slide Talk

Chicago, IL: Nov 29 (7:30 p.m. start)
Women & Children First (5233 N. Clark St., Chicago, IL 60640, 773.769.9299)

(Check www.punkplanet.com/anne_elizabeth_moore/blog for updates.)

BUT WAIT! That’s not all. Act now to take advantage of these special once-in-a-lifetime opportunities:

CO-PARENTING OPPORTUNITY: Select performers are preparing short ads, commercial jingles, or press releases for products, services, or experiences that would seem unmarketable (the readers/viewers own death, a very bad smell, humongous debt, universal scorn—bad stuff. Really bad stuff. Stuff you don’t want to have happen to you, much less that you would be asked to pay for). Sound fun? Send one along. Submissions must not exceed 90 seconds when recorded or performed. Existent brands, products, services, or whatever will not be considered. Videos posted to online video sharing sites, jingles on online social networking pages, print ads that appear in hand-drawn comix or zine format will all be considered if also sent directly to aem@anneelizabethmoore.com by October 28 with the subject line “Co-Parenting Opportunity.”

SPONSORSHIP OPPORTUNITY: Bring our focus group to your home, school, or social activity group. Some purchase (travel fees) may be required. This offer is ineligible for use by actual companies, marketing firms, ad agencies, or online startups. Have your people email our people at aem@anneelizabethmoore.com with the subject line “Sponsorship Opportunity.”

WOM OPPORTUNITY: Want, for some reason, to market this book free of charge, via the hottest marketing technology going—word-of-mouth (WOM) marketing? Even though ad agencies pay people $45 per hour to do this kind of thing? Go ahead! That’s awesome! Email your friends, bring it in to the office, or post glowing reviews of it on web-based booksellers’ sites. Better yet: Stencil it on the sidewalk! Make a T-shirt about it! Work it into the plot of your reality-based television program! I mean, I think it’s all kind of weird, but I’m certainly not going to stop you.

“Conversational, intellectually curious, and charmingly ragged, Unmarketable is an anti-corporate manifesto with a difference: It exudes raw coolness.” —Mother Jones November/December

FROM THE BACK COVER: Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
“Cultural resistance” and “DIY” (do-it-yourself) now denote both a recognizable demographic to target and a strategic way for marketers to promote their products. As the endless pursuit of the youth market demands ever-edgier tactics, whole social networks, communal economies, and value systems are put in jeopardy. Unmarketable is both a powerful critique of corporate marketing’s appropriations of and alliances with the cultural underground and a highly entertaining depiction of the absurdity produced by our advertising-saturated, late-capitalist wonderland. A longtime member of the underground, Anne Elizabeth Moore traipses through this upset landscape, interviewing the perpetrators, the victims, and the not-so-innocent bystanders of phenomena both hilarious and troubling in order to examine the underground’s changing relationship to the commercialized world and its impact on activism and integrity. (Out soon from The New Press: www.thenewpress.com/index.php?option=com_title&task=view_title&metaproductid=1662)


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