home
WIMN’s Voices: A Group Blog on Women, Media, AND…

Using Sex to Sell Solar Power

mspencers Icon Posted by Miranda Spencer

October 23rd, 2010

What do you get when you combine women+media+the environment? For a San Francisco entrepreneur calling himself John B., you get a 2011 calendar promoting solar power through scantily-clad women!! His “Renewable Girls” calendar features 12 voluptuous women with vapid expressions posing Playboy-style with panels– supposedly as a way to encourage interest in clean energy. As he says on his website:

“John has a hard time concealing his love for panels. He’s worked at two solar companies and his love keeps growing and growing. His home is powered by solar panels, as is his cell phone….

“Disgusted by his newly clean conscience, John boldly inaugurated Renewable Girls in February 2010 with a raucous 12 hour calendar shoot in downtown LA. Since then he’s been peddling the renewable
girls calendar to anyone that will listen.”

The site also includes pix and bios of “the girls” posed under such captions as “When her husband is away on business, Cynthia waits patiently by her solar powered phone.” And incongruously, it offers a calculator widget that lets you see how much money you’ll save using solar panels on your home, plus free price quotes for installation. It warns:

“Renewable Girls aren’t interested in the save the world crunchy types…They tend to go for the bling. Be it on their finger or on their roof. So if you’re going to please her with panels, you have to make sure the price is right.”

All I can say about this campaign is, Way to alienate your market!

Moreover, it’s yet another example of pitting one progressive issue against another, whereby if you “really” care about the environment (or animal rights — see PETA) you’ll tolerate a bunch of sexism.

However, “B.” seems to have anticipated the charge that using soft porn to raise environmental consciousness (and sell heating systems) is uncool. He told the Huffingon Post,

“Some tree huggers fear that degrading solar by exploiting woman will alienate potential adopters. Advertising industry experts, on the other hand, have found beautiful women to be remarkably successful in selling everything from gas guzzlers to designer hand bags. Since when has solar been too clean to take a bubble bath with the most basic of desires?”

HuffPo wants your comments on this latest green marketing effort. But, breast-obsessed as ever, it first asks you to rate the calendar models, from “lukewarm” to “solar flare.” Better yet, why not email John B. at sales@renewablegirls.com, and politely suggest where he can stick his solar panels?

21 Responses to “Using Sex to Sell Solar Power”

  1. great post to read
    September 19th, 2015 06:53
    1

    This particular Are normally Weight Loss diet will probably be an extremely and flexible sticking to your diet training planned for people who locate themselves searching for to get slimmer body moreover eventually sustain a significantly a lot more healthy life style. weight loss

  2. Alicja
    October 1st, 2015 21:53
    2

    Have optimistic thoughts. Unexpectedly, you guess you hear the sound of a car and become excited.

  3. electrical outlet wiring
    October 10th, 2015 04:36
    3

    Article writing is also a excitement, if you be familiar with then you can write or else it is complicated to write.|

  4. Robt Zegar
    October 11th, 2015 05:29
    4

    That very first offered me personally on this viewpoint to deal with something that gives a crucial description respecting ?

  5. Dr Nights Porn
    October 11th, 2015 19:23
    5

    Some truly nice and utilitarian information on this internet website , besides I believe the layout holds fantastic capabilities.

  6. Paris sex
    October 13th, 2015 09:49
    6

    You can find certainly plenty of details like that to take into consideration. That is a superb point to bring up. I offer the thoughts above as common inspiration but clearly you will find questions like the 1 you bring up exactly where the most important thing will probably be working in honest very good faith. I don?t know if best practices have emerged around points like that, but I am positive that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment’s pleasure, for the rest of their lives.

  7. work out center
    November 8th, 2015 01:17
    7

    John Barban

  8. vaillance courtage
    November 15th, 2015 00:05
    8

    I was just lookuping for this details to get a whilst. Approximately two hrs of online lookuping, thankfully I obtained it within your web site. I do not realize why Bing don’t exhibit this form of resourceful internet internet sites inside the first web page. Normally the leading websites are craps. Possibly it is time to alter to yet another research engine.

  9. Daniele Barrish
    November 16th, 2015 01:35
    9

    I always was interested in this topic and still am, thankyou for posting .

  10. netten para kazanma
    November 16th, 2015 22:32
    10

    some truly fascinating information , effectively written and broadly speaking user genial .

  11. AGC ausgroup
    November 16th, 2015 22:47
    11

    extremely good post, i undoubtedly adore this outstanding internet site, carry on it

  12. hacamat
    November 21st, 2015 23:39
    12

    Thanks for this post. I certainly agree with what you are saying. I have been talking about this topic a whole lot lately with my father so hopefully this will get him to see my point of view. Fingers crossed!

  13. restposten wien
    November 28th, 2015 09:10
    13

    I was just looking for this information for quite a while. Almost one and a half hours of continuous surfing, luckily I saw that in your blog. I dont understand why Bing never display this sort of good websites in the first page. Usually the top web sites are full of junks. Perhaps it is time to use other search engine.

  14. life
    December 11th, 2015 12:51
    14

    fitness levels

  15. justin bieber tickets montreal
    January 9th, 2016 23:57
    15

    Throughout the awesome design of things you in fact secure a B+ with regard to effort and hard function. Exactly where exactly you truly lost me personally was very first on the details. You know, they say, the devil is in the details… And it couldn’t be considerably much more correct here. Having said that, permit me say to you what did deliver the outcomes. Your text is highly convincing and this is probably the reason why I am making an effort so that you can opine. I do not really make it a regular habit of doing that. Second, whilst I can easily notice a leaps in reasoning you make, I’m certainly not convinced of exactly how you appear to unite your details which in turn aid to make your final result. For now I shall yield to your problem however trust inside the future you in fact connect your facts greater.

  16. monchengladbach
    January 22nd, 2016 23:15
    16

    For newest information you have to pay a visit web and on world-wide-web I found this site as a finest web site for most recent updates.|

  17. metabolism
    January 26th, 2016 02:15
    17

    This is actually the kind of information I have been trying to find.I look forward to reading more posts from you. Thank you once again for sharing your thoughts, there is definitely lots to think about and explore when it comes to your post.

  18. Lacie Asuncion
    March 24th, 2016 07:33
    18

    Youre so cool! I dont suppose Ive read something like this before. So nice to find any person with some original thoughts on this subject. realy thanks for beginning this up. this web site is one thing that is needed on the internet, somebody with somewhat originality. helpful job for bringing one thing new to the internet!

  19. Migration Lawyer
    June 4th, 2016 03:05
    19

    Hello to all, the contents present at this web page are genuinely remarkable for people knowledge, well, keep up the good work fellows.|

  20. http://proteintabletter.top
    June 4th, 2016 08:54
    20

    Hello, you used to write excellent, but the last few posts have been kinda boring… I miss your super writings. Past several posts are just a little bit out of track! come on!

  21. Louis Sedore
    August 25th, 2016 12:01
    21

    I am really loving the theme/design of your weblog. Do you ever run into any browser compatibility problems? A couple of my blog readers have complained about my blog not working correctly in Explorer but looks great in Safari. Do you have any tips to help fix this issue?

Leave a Reply