WIMN’s Voices: A Group Blog on Women, Media, AND…
Diane Farsetta's posts:
Procter & Gamble’s multicultural marketing campaign “My Black Is Beautiful” — which it insists is a movement — is back.
As I’ve written here before, the major corporation designed the campaign in response to marketing data that black women spend three times more money on beauty products than the general female population. As part of […]
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Advertising, African Americans in Entertainment, American Culture, Commercialism, Electoral Politics, Body Image |
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It’s a story of covert propaganda, secretly advancing business interests and helping lead the United States into war. It’s got serious implications for our media system and our democracy. So why isn’t it getting more attention?
In April 2008, Pulitzer prize-winning New York Times reporter David Barstow exposed a secret Pentagon program, to recruit […]
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Arms & Conflict, US Foreign Policy, War, Issues in the News, Public Relations |
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As it updates marketers on the latest tactics and trends in their industry, Advertising Age often provides rather illuminating (if depressing) information for progressives. Case in point: the trade publication’s “fact pack” this week, about search engine marketing.
The booklet contains lists of the most popular recent online searches on various topics. Not […]
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Electoral Politics, Feminism, Technology & Communication |
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On Monday, I was fortunate to hear 2003 Nobel Peace Prize winner and Iranian human rights lawyer Dr. Shirin Ebadi speak. This truly remarkable woman condemned her government’s continued repression of women and religious minorities, which she said is based on a misinterpretation of Islamic law. She also criticized the United States, for […]
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Arms & Conflict, Human Rights & Civil Liberties, US Foreign Policy, War, Public Relations |
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If a group of “mommy bloggers” tries to drive more traffic to their websites by taking part in a corporate-sponsored road trip, is it problematic?
I’m not sure… but I do know that marketers consider mommy bloggers to be “tech-savvy media pros who work cheap and have a direct link to a demographic that spends more […]
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Advertising, The Blogosphere, Commercialism, Parenthood & Family, Technology & Communication, Public Relations, Body Image |
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Hats off to Jenn Pozner and Shireen Mitchell for live blogging sessions from the “stridently anti-American” (in Bill O’Reilly’s estimation) National Conference on Media Reform.
Me, I’m not that determined. I spent the weekend in Minneapolis, going to sessions and talking with people, then came back home and am only now writing about my impressions. […]
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Advertising, Commercialism, Feminism, Human Rights & Civil Liberties, International Media Activism, Media Justice Now, Media Policy Reform, Youth Activism, Public Relations |
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It’s hard to come up with ways that advertising could be more obnoxious, but how about this: marketing that pretends it’s not selling anything.
Remember the Kraft / Crystal Light “cause initiative” I blogged about back in March? Kraft’s “uPumpItUp” website invites women to adopt lifestyle “challenges” couched in empowerment rhetoric — while Crystal […]
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Advertising, American Culture, Commercialism, Girls and LGBT Youth, Public Relations |
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This story has been sitting on my desk for a while. Although I immediately thought of posting about it on WIMN’s Voices, it almost seemed almost too easy and too repetitive.
Wow, another intrusion of marketing forces into our lives? One that relies on negative (you’re not good enough) and positive (you like to […]
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Commercialism, Health & Sexuality, Technology & Communication, Public Relations, Body Image |
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After saturating our social environment with ads, marketers are using new approaches to break through the clutter. So there are stunts like closing a national coffee chain for three hours. (Did Jon Stewart and Stephen Colbert both have to ironically fall for that?)
And there’s buzz marketing, which commercializes human interactions. (Fellow WIMN’s […]
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Advertising, Commercialism, Feminism, Health & Sexuality, Girls and LGBT Youth, Public Relations, Body Image |
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I’ve frequently quoted Edward Bernays, who’s considered by many to be the “father” of the public relations industry, over the years that I’ve worked at the Center for Media and Democracy.
My favorite quotes entail Bernays describing PR practitioners as leading a benevolent “invisible government which is the true ruling power of our society.” Other […]
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American Culture, Electoral Politics, Feminism, Issues in the News, Public Relations |
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