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Diane Farsetta's posts:

The Revolution Will Not Be Moisturized … or Televised

dfarsettas Icon Posted by Diane Farsetta

February 6th, 2009

Procter & Gamble’s multicultural marketing campaign “My Black Is Beautiful” — which it insists is a movement — is back.
As I’ve written here before, the major corporation designed the campaign in response to marketing data that black women spend three times more money on beauty products than the general female population. As part of […]

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The Most Important News You Haven’t Seen

dfarsettas Icon Posted by Diane Farsetta

December 8th, 2008

It’s a story of covert propaganda, secretly advancing business interests and helping lead the United States into war. It’s got serious implications for our media system and our democracy. So why isn’t it getting more attention?
In April 2008, Pulitzer prize-winning New York Times reporter David Barstow exposed a secret Pentagon program, to recruit […]

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Searching for Sarah Palin

dfarsettas Icon Posted by Diane Farsetta

November 7th, 2008

As it updates marketers on the latest tactics and trends in their industry, Advertising Age often provides rather illuminating (if depressing) information for progressives. Case in point: the trade publication’s “fact pack” this week, about search engine marketing.
The booklet contains lists of the most popular recent online searches on various topics. Not […]

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Human rights and solidarity vs $100K-a-month on PR and lobbying

dfarsettas Icon Posted by Diane Farsetta

October 24th, 2008

On Monday, I was fortunate to hear 2003 Nobel Peace Prize winner and Iranian human rights lawyer Dr. Shirin Ebadi speak. This truly remarkable woman condemned her government’s continued repression of women and religious minorities, which she said is based on a misinterpretation of Islamic law. She also criticized the United States, for […]

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Shilling or Being Savvy? Mommy Bloggers Take a Sponsored Road Trip

dfarsettas Icon Posted by Diane Farsetta

July 25th, 2008

If a group of “mommy bloggers” tries to drive more traffic to their websites by taking part in a corporate-sponsored road trip, is it problematic?
I’m not sure… but I do know that marketers consider mommy bloggers to be “tech-savvy media pros who work cheap and have a direct link to a demographic that spends more […]

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Post Blogging NCMR 2008: What Was Different This Year

dfarsettas Icon Posted by Diane Farsetta

June 10th, 2008

Hats off to Jenn Pozner and Shireen Mitchell for live blogging sessions from the “stridently anti-American” (in Bill O’Reilly’s estimation) National Conference on Media Reform.
Me, I’m not that determined. I spent the weekend in Minneapolis, going to sessions and talking with people, then came back home and am only now writing about my impressions. […]

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They’re So Krafty: Marketers Go for the Anti-Ad Demographic

dfarsettas Icon Posted by Diane Farsetta

May 28th, 2008

It’s hard to come up with ways that advertising could be more obnoxious, but how about this: marketing that pretends it’s not selling anything.
Remember the Kraft / Crystal Light “cause initiative” I blogged about back in March? Kraft’s “uPumpItUp” website invites women to adopt lifestyle “challenges” couched in empowerment rhetoric — while Crystal […]

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Kraft Wants to Pump You Up

dfarsettas Icon Posted by Diane Farsetta

March 25th, 2008

This story has been sitting on my desk for a while. Although I immediately thought of posting about it on WIMN’s Voices, it almost seemed almost too easy and too repetitive.
Wow, another intrusion of marketing forces into our lives? One that relies on negative (you’re not good enough) and positive (you like to […]

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Gender and “Causes” in Marketing

dfarsettas Icon Posted by Diane Farsetta

March 3rd, 2008

After saturating our social environment with ads, marketers are using new approaches to break through the clutter. So there are stunts like closing a national coffee chain for three hours. (Did Jon Stewart and Stephen Colbert both have to ironically fall for that?)
And there’s buzz marketing, which commercializes human interactions. (Fellow WIMN’s […]

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Women, Propaganda and Politics

dfarsettas Icon Posted by Diane Farsetta

February 1st, 2008

I’ve frequently quoted Edward Bernays, who’s considered by many to be the “father” of the public relations industry, over the years that I’ve worked at the Center for Media and Democracy.
My favorite quotes entail Bernays describing PR practitioners as leading a benevolent “invisible government which is the true ruling power of our society.” Other […]

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